
1. Appearance level is justice ✓ Using high saturation color collision, minimalist geometric lines, IP co-branded design (such as animation, China-fashion elements), to meet the needs of young people for personalized expression.
✓ The"one cover and multi-use" function (direct drinking / straw switch, tea separation and filter screen) is introduced to match the new beverage scenes such as coffee and cold brew tea.
2. Health technology kernel ✓ Using 316 medical stainless steel, titanium metal and other safety materials, combined with temperature control technology (such as 6-hour cold preservation / 12-hour heat preservation) and self-cleaning coating, to solve the refined needs of young people for healthy drinking water.
3. Lightweight and portability ✓ Develop mini portable cups (below 300ml), folding silicone cups and other forms, suitable for fitness, commuting, camping and other scenarios, emphasizing the concept of"travel without burden".
- Digital intelligent manufacturing: using automatic production line and VR technology to achieve flexible customization, support small batch personalized orders (such as lettering, pattern DIY), in response to young people's"refuse to hit money" psychology.
- Environmental practice: Promote the design of renewable material cups and replaceable accessories, and strengthen the sustainable brand image through carbon footprint certification.








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